Rui Hachimura, the 203-cm forward who became the first Japanese first-round pick in the NBA Draft, has been busy. Despite not yet making his NBA regular season debut, Hachimura has seen his fame and marketability skyrocket since the draft. The presence of over 100 reporters and 30 television cameras at the Nissin news conference underscored the former Gonzaga star’s rapid ascent into the public consciousness. Nissin, which is an official sponsor for next summer’s Tokyo Olympics, also endorses Japanese tennis players Naomi Osaka, Kei Nishikori and Yosuke Watanuki. (Kaz Nagatsuka photos)
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Alo Japan.