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BAR HOPPING in SENDAI’s Historic Iroha Yokocho Drinking Alley

Sendai Izakaya Bar Hopping Tour!

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Shizuka Anderson explores the back alleys of Sendai City’s Iroha Yokocho, joined once again by tour guide and rakugo performer, Chie Tamada.

In 1945, central Sendai was burned down in the air raids, and the following year Iroha Yokocho rose from its ashes. With a history spanning over 70 years, the yokocho (“alleyway”) epitomized Sendai’s quick recovery, the market bustling and shopkeepers hard at work all day. Today, Iroha Yokocho has over 100 bars and restaurants, the perfect place to get a bite to eat or unwind after a long day.

FEATURED LOCATIONS & FOODS

Kakigoya Rokko – Oyster Shop
–Sake from Otokoyama Brewery in Kesennuma
–Raw oysters
–Anchovy potato
–Deep-fried oysters
–Marinated oysters
–Spicy oysters
–Tsukudani oysters

Senichiya – Yakitori Restaurant
–Tsukune – Minced meat that’s often formed into meatballs
–Negima – Chicken thigh and green onion/leeks
–Chicken liver
–Pork belly skewer
–Bonchiri – Chicken tail

Rock and Roll Museum
–Reggae Punch Rock and Roll Museum
–Nonalcoholic beer

Pizzeria Rocco
–Anchovy Ishinomaki pizza
–Dolce pizza

0:00 Intro
2:22 Kakigoya Rokko – Oyster Shop
5:56 Senichiya – Yakitori Restaurant
10:00 Rock and Roll Museum
13:05 Pizzeria Rocco

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ABOUT BYFOOD:

ByFood is Japan’s one-stop platform for foodie travelers. Here, visitors can book food experiences (food tours, cooking classes, dining experiences, tastings), place restaurant reservations without Japanese, and learn about Japanese food culture and places to eat in different regions of Japan.

ByFood strives to make Japanese food culture accessible to anyone, removing the language barrier and accommodating dietary needs. And if your perfect food experience isn’t available on our platform, the VIP Gourmet Concierge will create one that is custom-made for you.

Best of all, for every experience that’s booked on byFood, 10 school meals will be donated to children in need through the Food for Happiness program.

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🎬 CREDITS:
HOST » Shizuka Anderson
DIRECTOR » Joji Kurosawa
VIDEO EDITOR » Esteban Haga
PRODUCER » Serkan Toso

Alo Japan.