Japanese fashion retailer Hedy is shaking up the market for vintage items, winning customers at home and abroad. And while vintage items overwhelmingly make up offerings both online and in store, Hedy has been branching out to offer select products and plans to further expand that effort. A few such items can already be seen in its Daikanyama store. Hedy also sees intensifying awareness about the environment and sustainability in the 21st century as a business chance — targeting people wanting to sell possessions rather than just discard them. 📸 Courtesy of ＠hedy_japan #ad #pr
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Alo Japan.