Naomi Osaka (Getty images) Naomi Osaka has built something that cannot be measured by Grand Slam trophies alone. The four-time major champion has steadily turned her influence into a wide-ranging business portfolio covering media, skincare, sports, fashion and investments. Her success off the court has become a major part of her story, with millions of dollars flowing through deals and ventures that reflect her interests, identity and long-term ambitions.
Naomi Osaka’s business empire spans media, skincare and sports
Osaka’s approach to business has been notably personal. Rather than simply attaching her name to products, she has created ventures that connect with issues and industries she cares about.One of her most visible projects is Hana Kuma, the media company she launched in 2022 with business partner Stuart Duguid. The venture was created in partnership with LeBron James’ SpringHill Company and has focused on telling stories from underrepresented communities.The name itself reflects Osaka’s heritage. Hana Kuma translates to “flower bear” in Japanese.Hana Kuma’s work has already earned serious recognition. Its short documentary “Mink,” about Patsy Takemoto Mink, received an Emmy nomination. The company has also partnered with Revolt to expand the platform available to women’s sports.Osaka has also moved into beauty with Kinló, a skincare company launched in 2021. The brand was developed with melanated skin in mind, with products focused on sun protection and skin cancer awareness.Her sports investments extend beyond tennis, too.Osaka became a part-owner of the NC Courage women’s soccer team in 2021, joining majority owner Steve Malik. Her investment made her an important figure in another professional sport while giving her a direct connection to women’s athletics outside the tennis court.
Naomi Osaka’s endorsements and investments have created major wealth
Osaka’s financial success has long been driven by more than tournament winnings.Forbes ranked her No. 8 among the highest-paid female athletes in 2025, with reported earnings of $12.5 million. Her peak came in 2021, when she topped the list after earning a reported $60 million.One of the most notable financial chapters came through BodyArmour. Osaka was an early equity investor in the sports drink company before Coca-Cola acquired it in 2021. The transaction was valued at $5.6 billion, based on an overall valuation of $8 billion, although Osaka’s personal proceeds were never publicly disclosed.Her commercial reach has also extended deep into fashion.Nike has been one of her most prominent partners, allowing Osaka to combine her tennis identity with a broader fashion presence. She previously worked with Adidas before signing with Nike in 2019.Other collaborations have included Levi’s, Victoria’s Secret, Frankies Bikinis and ADEAM, while endorsement partnerships have included Olly Wellness, Zico and Tatcha.Even her talent representation became part of the entrepreneurial journey. Osaka launched Evolve in 2022 with Duguid after he left IMG. By the end of 2025, however, Osaka returned to IMG, saying Evolve had not delivered “what was promised,” according to the cited reporting.That chapter did not erase the larger picture.Osaka has built a business identity that reaches far beyond tennis. Her ventures reflect entertainment, wellness, fashion, sports ownership and investment, giving her multiple paths to build wealth and influence long after her playing career ends.The numbers tell only part of the story. The bigger achievement is that Osaka has created a portfolio that feels distinctly hers.On the court, she built a championship résumé.Off it, she is building an empire.
AloJapan.com