Qatar Duty Free (QDF) has partnered with Nestlé International Travel Retail to launch a KitKat Japan activation at Hamad International Airport.
Running for three months from 10 August, the promotion is located across the airport’s South Node, North Node and Central Concourse.
The activation features a selection of KitKat Japan flavours, including Matcha, Blueberry Cheesecake, Tokyo Shima Lemon and Otona no Amasa Dark Chocolate.
Passengers who purchase two KitKat Japan products receive a complimentary Gachapon token, which can be redeemed for an exclusive collectible inspired by Japan’s capsule toy culture.
An interactive Gachapon machine forms the centrepiece of the South Node activation, where eligible shoppers can redeem their tokens.
The promotion uses Japanese-inspired visuals and bold red accents, with custom gondolas and illuminated displays showcasing the range across the three locations.
According to QDF, the activation combines Japan-inspired storytelling, exclusive products and interactive elements as part of its efforts to introduce new retail concepts and experiences at Hamad International Airport.
AloJapan.com