During a climb up Mount Fuji earlier this week (Jul 22), a hiker chanced upon a rather unusual sight — what appeared to be a Sushiro delivery rider making their way up the same rocky trail.
The person was carrying a large delivery backpack featuring the Japanese sushi chain’s logo, while holding two large boxes of sushi. To complete the outfit, they even wore a Sushiro apron, hair net and staff cap.
It prompted the hiker to wonder: “Who on earth is eating sushi on top of the mountain?”
Our question? Since when did Sushiro deliver that far?
The hiker’s post on Threads quickly went viral, and the internet had a perfectly reasonable explanation for the sighting.
Many explained that the person dressed as a delivery rider was most likely a cosplayer. According to them, there’ve been similar sightings — climbers have previously dressed up as delivery riders for Uber Eats, McDonald’s and even Domino’s Pizza while making the journey up Mount Fuji.
One experienced hiker also commented on the post, saying they had spotted the same cosplayer last year, except he was dressed as a McDonald’s delivery rider instead.
In fact, similar sightings date back to 2022, when Japanese X user Kazu-chi (カズち) went viral after posting a photo of himself climbing Mount Fuji dressed as a Domino’s Pizza employee while carrying the brand’s insulated delivery backpack.
The post garnered over 300,000 likes.
Kazu-chi, who jokingly dubbing himself the “King of Delivery”, told media afterwards he wasn’t an actual delivery rider, but simply a hiker in cosplay. Rather than pizzas, his delivery backpack was filled with hiking gear. It took him six hours to reach the summit.
He also reminded fellow climbers to prepare thoroughly before attempting the climb and not prioritise cosplay over safety.
Now, who knew climbing Mount Fuji dressed as a delivery rider was a thing?
AloJapan.com