Bangkok’s own marathon is also building wider appeal. The Amazing Thailand Marathon Bangkok 2026, set for November 28-29, recorded a 19% increase in accommodation searches by Thai travellers compared with 2025. The race runs through the heart of the capital, starting at MBK Center and finishing near the Grand Palace, while passing key landmarks such as Lumpini Park, Victory Monument and Ratchadamnoen Avenue.
The Bangkok event continues to attract strong domestic interest, while travellers from the Philippines, Singapore, Japan and Taiwan are also showing interest, suggesting that the capital’s marathon is developing its own international following.
Akaporn Rodkong, Agoda’s country director for Thailand and Indochina, said marathons were once largely individual sporting activities, but are now becoming travel highlights for some groups of travellers. She said Thai travellers are among the most enthusiastic in the region when it comes to joining leading races, reflecting wider demand for health-focused travel rather than conventional sightseeing alone.
Agoda said travellers looking to explore activities and destinations across Asia can choose from more than 300,000 travel activities, over 6 million holiday properties, and more than 130,000 flight routes on its platform.
The rise of run-cation shows how tourism habits are changing. For many Thai travellers, a trip is no longer only about where to go, but also what to achieve along the way — whether that means crossing a finish line in Seoul, running beside Mt Fuji, or rediscovering Bangkok from the middle of a marathon route.
Source: Thansettakij
AloJapan.com