Japan’s Niseko eyes ‘Ghost of Yotei’ video game to attract summer tourists

Travel & Leisure

Luxury hotel rooms in town going for a fraction of winter rates during offseason

Hokkaido’s Mount Yotei, as seen from Niseko. The town hopes fans of the “Ghost of Yotei” video game will come to see its locations and scenery. (Photo by Masatoshi Ida)

SAPPORO, Japan — The Japanese winter resort town of Niseko, grappling with a seasonal gap in hotel rates that can be more than 10-fold, has landed on using video game content to try and bring in tourists during offseasons.