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Behind the Counter at the Most Popular Japanese Countryside Ramen Shop
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Behind the Counter at the Most Popular Japanese Countryside Ramen Shop



Behind the Counter at the Most Popular Japanese Countryside Ramen Shop

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Today I’m going behind the counter in Japan at Omori Ramen, a family run ramen shop tucked away near the mountains of Niigata, an area known across Japan as snow country. Founded in 1951, this Japanese restaurant helped pioneer tonkotsu pork bone shoyu ramen in the Joetsu Myoko region, and even after generations, there is still a line out the door nearly every day. This Japan food documentary follows Sayaka san, the third generation granddaughter of the founder. Her mother carried on the business after her grandfather, and now she is continuing the family’s legacy while preserving one of Niigata’s most loved bowls of Japanese ramen. The shop simmers pork bones and back fat for at least sixteen hours, carefully drawing out deep umami while skimming impurities to create a broth that is rich yet surprisingly light. Their noodles are also made in house at the family noodle factory, where Sayaka san began helping when she was only fifteen years old. At a time when tonkotsu ramen was uncommon in the area, her grandfather slowly built a loyal following through dedication and experimentation. Today, Omori Ramen’s influence can still be seen across the region, with other local ramen shops adopting their style of broth and shoyu tare.

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– https://oomorihonten.storeinfo.jp/posts/5617740

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34 Comments

  2. @Bornofamaiden

    I love watching these clips because they show how people are willing to change the dreams they originally had for what destiny had in store for them. I've always loved Ramen. I'm hoping to visit the places you've shown me to eat and look around, as part of my chef training.

    ​Honestly, there is a sincere and serious tactical reality to how life shifts our paths. It takes a lot of grit to let go of an old dream and take a completely new direction, because that’s where the momentum is. Seeing people embrace the chaos of food culture—especially the dedication that goes into authentic ramen and street stands—is incredibly inspiring.

    ​I am firm in my plan to experience this first-hand; visiting these store layouts, observing the cultural habits, and tasting the food directly isn't just a casual travel goal for me. It is a serious passion. It’s an honest reminder that sometimes our original blueprints aren't the final structure, and the things that feel like a detour are actually leading us exactly where we need to be.

  16. @jeffkleist9679

    I want you to go an entire month without saying umami. See if you can do it, it's like the Red Hot chili peppers not saying California

  25. @aravel13

    i always have deep respect for family run business,is very hard to find this here in USA where i am,but back home (Macedonia)mostly is family operated,whatever it is 80% is ran by family for 3-4 generations,atart from the store on the corner,restaurants,caffeteria…you name it,and whatever we need forst choice is to go to these places,ran by family,support them every way we can,sometimes we need something where is no other choice,but thats very rare,and we are brought up that way,but here in US,at least summer time most of my veggies and fruits come from my neighbourhood,cant wait for them to start selling again,in couple weeks they should be good to go,miss them dearly😂😂😂,Thank You Paolo for the great content every single time,you never dissapoint bud!❤️✌🏻