DMCBazaar has announced a strategic partnership with Asoko (formerly Dokotrip), aimed at simplifying and strengthening how Indian travel agents sell and operate in Japan.
The collaboration seeks to address long-standing challenges associated with selling Japan in the Indian outbound market, including fragmented supplier networks, language barriers, complex logistics and pricing inefficiencies. By combining Asoko’s on-ground expertise with DMCBazaar’s technology-driven B2B platform, the partnership is designed to deliver faster quotations, improved operational coordination and more competitive pricing for travel agents.
Japan has seen growing demand from Indian travellers across segments such as FIT, luxury, family travel, seasonal departures and MICE groups. However, operational complexities have often limited agents’ ability to scale business efficiently. The new partnership aims to bridge this gap by offering a more streamlined and reliable ecosystem for destination management.
Through the collaboration, travel agents will gain access to curated Japan itineraries tailored for Indian travellers, quicker turnaround times for customised requests and enhanced support for group and MICE movements. The initiative also enables better supplier contracting and improved pricing structures, with offerings expected to be up to 10 per cent more competitive compared to traditional sourcing channels.
L-R: Indrek Laanemäe, Jawad, Isabela Krizzia Magnampo, Sameer
Sameer, Chief Executive Officer, Asoko, said, “Japan is a destination that rewards precision, planning and deep local expertise. Our focus has always been on removing friction from that complexity so travel agents and their customers can experience the country effortlessly. Partnering with DMCBazaar allows us to extend that capability to a much larger network of Indian travel agents through a structured and technology-driven ecosystem.”
Varun Sarda, Co-Founder, DMCBazaar, commented, “This is a big moment for us because Japan has always been one of the hardest destinations for Indian agents to crack. The demand was there, but the pricing and operations were broken. With Asoko and our hyper-integrated platform, we are bridging that gap. Agents can now sell Japan faster, cheaper and with far more confidence.”
Irshad Mahmood Dadan, Co-Founder, DMCBazaar, added, “What stands out about Asoko is not just their scale, but their consistency in execution across different travel segments. For Indian agents, that reliability is critical. This partnership bridges a major gap between demand for Japan and the operational confidence needed to deliver it profitably and at scale.”
Asoko has served over 250,000 travellers and has managed high-profile operations, including logistics for the Tokyo Olympics and Paralympics. Its services include private transfers, English-speaking driver-guides, tailor-made itineraries and end-to-end destination management across Japan.
DMCBazaar, positioned as an AI-powered B2B marketplace, connects Indian travel agents with global destination partners through a technology-first ecosystem designed to improve speed, reliability and distribution.
The partnership is effective immediately, with joint trade engagement initiatives, curated product development and familiarisation programmes already underway, aimed at making Japan more accessible, efficient and profitable for the Indian travel trade.
AloJapan.com