If you thought Myaku-Myaku’s tenure as the shape-shifting, multi-eyed, vaguely cosmic mascot of the 2025 Osaka Expo was over, think again. The blob that launched a thousand existential conversations is back — this time, in a glossy, 224-page photobook. Felissimo, the quirky lifestyle brand (which also designed these fun jellyfish umbrellas), has announced the release of “I myaku you.”, Myaku-Myaku’s very first gravure photo book, dropping April 13, 2026. We really do live in remarkable times.
© Expo 25 via PR Times
The Myaku-Myaku Photobook: What’s Actually Inside
The title “I myaku you.” is, we’re told, a play on the concept of making everyone’s pulse race with excitement — “myaku” meaning pulse or heartbeat. The book whisks Myaku-Myaku away on a two-night, three-day trip to Okinawa — a well-earned vacation after the creature spent all of 2025 being the face of a six-month world exposition. The 224 full-color pages capture the mascot frolicking on beaches, ambling through town and offering what the press release calls “a slightly startling moment you’ve never seen before.” Exactly what constitutes a startling moment for a being made of cells and water is left tantalizingly to the imagination.
Supervised by the 2025 Osaka-Kansai Expo Master License Office, the book comes with one of five randomly enclosed photo cards — so yes, collecting all five is presumably the next challenge if you’re still crazy about this blue-bodied blob.
Priced at ¥3,960 (tax included), “I myaku you.” will be available from Felissimo’s online shopping site, the official 2025 Osaka-Kansai Expo online store (opening spring 2026) and select Maruzen Junkudo bookstores operating as official Expo stores.
© Expo 25 via PR Times
Myaku-Myaku: How We Got Here
For the uninitiated: Myaku-Myaku is not your average mascot. Conceived by illustrator Kohei Yamashita, the creature emerged victorious from a design competition that drew nearly 1,900 entries. With its fluid blue water-body, ring of red cells for a head and spinning eyes, it was designed to embody adaptability and the “brilliance of life.” It is, according to its creators, a 3.5-billion-year-old entity that is somehow both ancient and futuristic.
Throughout the Expo’s run from April to October 2025 on Osaka’s artificial island of Yumeshima, Myaku-Myaku became inescapable — in the best possible way. It starred in its own NHK anime series, had its likeness stamped on a Japan Airlines jet, inspired kogei craft collaborations in porcelain and washi paper, and received the full sneaker-collab treatment from Mizuno.
Now, with the Expo behind it and a rejuvenating trip to Okinawa under its… cells… Myaku-Myaku shows no signs of slowing down. When asked for a message to fans ahead of the photo book’s release, the mascot offered a single, devastating utterance: “Buy it.”
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