why are juice=juice suddenly blowing up in popularity?

i’m an old gen hello!project fan and haven’t kept up with juice=juice since tomoko left, today i saw that JJ got a mcdonald’s collab which to me seems pretty insane because i thought hello!project have been in a stagnant phase as far as growth goes

so i checked out “more, mi more” which is clearly their breakout hit. didn’t think it was anything amazing, just a run of the mill hello!project track.

so just wondering is there something else that contributed to their sudden boom in popularity?

also what’s with the girl with glasses?! she lowkey seems out of place, all the other girls are glammed up and she’s just there with barely any makeup and glasses on LOL… i know she’s popular because she had a load of screentime in the amore mv, just wondering… why?

looking forward to the discussion as someone who is slowly getting back into hello!project with the catalogue finally on spotify!!!