Switzerland Tourism’s new ambassador Roger Federer features in the organisation’s latest film. He’s joined by legendary actor and Oscar winner Robert De Niro. In the short film, De Niro turns down an invitation by Federer to be part of a movie about Switzerland. He thinks, the destination is pure, impressive and utterly beautiful – but there is no drama in Switzerland, something De Niro focuses his acting upon. The film can be seen online worldwide.
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Switzerland. https://www.MySwitzerland.com/Roger

45 Comments

  1. Just spent a few weeks in Switzerland last month with my wife. The ad is right, There is no drama! Just the most beautiful country I've ever seen. Great food and super friendly people. What's not to like? All the best

  2. There's plenty of drama in Switzerland, you could climb the Dom or Alphubel. Not the Matterhorn though – unless you like climbing piles of dangerous rubble.

  3. Yes, the scenery is stunning in some places (much more so in the USA) but you cannot have an exciting, humorous, witty conversation with a cristal clear lake or a mountain range… it's rather one sided…at some point you will be sick and tired of feeling like an overstepping fool with swiss folks

  4. He should have

    but he didn’t
    wouldn’t
    And just can’t

    Tosses the racquet and keeps going
    until Bob closes the door
    Mirror people we are

    Great ad and well done❤
    Loved it

  5. Roger is being "used" to exploit this industry, as Credit Suisse has already done with him. The "innocent" Influencer.

    The drama has been going on for a long time, it's just too complex to entertain the mainstream with it on the big screen. Watching the big triangle of sadness here…

    Excellent idea/implementation by the directors with a bitter, two-sided aftertaste.

    Yes we have a beautiful nature to which we have contributed nothing at all, our and your sh** load of money and its infrastructure. Yes we have a direct democracy and our ignorant people still vote for its drama.

  6. I live in Switzerland and believe me, it's not as beautiful as it seams, and the people are so bl..dy boring!

  7. No drama?! The car stopped functioning when I was on the highway on my way to Interlaken, my whole day was messed up!

    No offense, it was stunning, been to Switzerland 3 times, I’m going again and will always return to Switzerland, it’s just overwhelming. ❤🇨🇭❤

  8. Love Bob, Love Roger!!! Fantastic!!! Always admire the this series of ad campaign. It's just amazing! Surpass all the other tourism ads!

  9. I fall over laughing each time I watch the end of this, when Roger says, “Who?” 😂😂😂

  10. Switzerland is top 3 in the best places to live in. What De Niro said was not an exaggeration. The place is literally perfect.

  11. Move to Switzerland DeNiro, trust me. It’s 100% better that the US. Heck, depending how things go in 2024, it’ll probably be 1000% better 😂

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