In Niigata Prefecture, there are many restaurants and eateries that make the most of their prime location, such as rice ball vendors near rice paddies and a sushi restaurant that uses wild vegetables. The prefecture has also begun to focus on gastro-tourism to encourage people to experience Niigata’s climate through food. In March, the first Niigata Gastronomy Awards were announced, recognizing restaurants and other foods that use local ingredients. This program conveys Niigata’s food climate and passion of the people behind it all.
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