NOMADNESS Travel Tribe partnered with Tourism RESET to create and disseminate the 2020 Black, Indigenous, and People of Color (BIPOC) Diversity in Travel Report: Trends + Insights. This initiative, the largest of its kind to date with over 5000 respondents covering 89 data points, including COVID Behaviors, Marketing + Representation, Travel Behaviors + Desires, Tech, and Extended Demographics, is dedicated to promoting social equity in the travel and tourism sphere.
In 2018, Black travelers spent $63 billion on global tourism, an enormous leap from $48 billion in 2010 (Mandala Research). As the fastest-growing segment in the travel industry & with over 89% of respondents being either Millennials or Gen Xers, this session will provide an in-depth overview of these survey results, to better understand the real experiences of BIPOC travelers, influencers, and community leaders.
To contact our speakers:
Evita Robinson – evita@nomadnesstv.com
Dr. Stefanie Benjamin – sbenjam1@utk.edu
Dr. Alana Dillette – adillette@sdsu.edu