Japan is a colourful country with a love for quirky characters, so it’s only natural that we have thousands of adorable mascots, or ‘Yuru-chara’. 🐼

Yuru-chara have been created by many prefectural governments in Japan to boost their tourism campaigns, the development of their area and local specialties.

Some of the most famous faces you may have seen include Kumamon (pictured), who represents the Kumamoto Prefecture in Kyushu. #VisitJapanAU #Kumamon 📷 japancentre

AloJapan.com