Ministry of Culture, Sports and Tourism building at Government Complex Sejong / Yonhap
The Ministry of Culture, Sports and Tourism held a tourism promotion roadshow in Fukuoka, Thursday, the final stop in a series of events across Japan timed to coincide with Golden Week, Japan’s largest holiday period running from April 29 to May 6.
The K-Tourism Roadshow, which previously stopped in Osaka on April 9 and Tokyo from April 10-12, is part of a broader campaign to spur Japanese interest in travel to Korea. Kim Dae-hyun, the second vice minister of culture, sports and tourism, attended the Fukuoka event in person, where he met with local travel industry representatives, discussed areas for cooperation and promoted Korea’s inbound tourism policies in media interviews.
Held under the theme “Feel like going to Korea today?,” the Fukuoka event cast Korea as an easy short-haul getaway for Japanese travelers. Singer and actor Hwang Min-hyun, who has a strong following in Japan, performed alongside a tourism showcase promoting Korean destinations and culture.
Separate exhibition booths, organized around the idea of “experiencing Korea in Fukuoka,” featured participants including the local governments of Busan and Jeju; airlines Air Busan and Jin Air; Korean food distributor Sato Foods; and cosmetics brand Tito.
Kim also met with representatives from major Japanese travel agencies, including H.I.S., to gather input on product development and discuss areas of cooperation. He separately gave an interview to The Mainichi to promote Korea’s tourism appeal.
“Japan is one of the core markets for inbound tourism to Korea, and I hope this Golden Week serves as an opportunity for more Japanese travelers to visit,” Kim said.
“We will do our best to ensure both first-time and repeat visitors can discover the appeal of Korea’s diverse regional tourism offerings.”
This article was published with the assistance of generative AI and edited by The Korea Times.
AloJapan.com