Daejeon Tourism Organization announced on April 13 that it participated in the “2026 Japan Regional K-Tourism Roadshow” held in Tokyo from April 10 to 12, where it intensively promoted Daejeon’s beauty and wellness tourism along with the city’s signature tourism content.
Amid rapidly recovering demand from Japanese tourists visiting Korea, the organization pursued strategic marketing to attract Japanese visitors by linking accessibility to Cheongju International Airport with Daejeon’s specialized tourism offerings.
At the B2B Korea Tourism Briefing and Business Consultation held at Grand Hyatt Tokyo on April 10, the organization delivered a promotional presentation on Daejeon tourism to Japanese travel industry professionals, focusing on the city’s beauty and wellness tourism content and healing-focused experiential attractions centered on skincare, K-beauty, and traditional Korean medicine healing programs.
At the B2C Daejeon tourism promotional booth operated at Roppongi Hills Arena from April 11 to 12, the organization introduced Daejeon’s representative festivals including the Daejeon 0 O’Clock Festival, tourist destinations, nighttime tourism, and Kkumssi Family content. The booth also encouraged active participation through SNS follow events and survey participation activities.
The Daejeon-style beauty and wellness tourism products, particularly K-beauty-based beauty care and traditional Korean medicine healing programs that are highly preferred by Japanese consumers, drew strong response from Japanese independent travelers and wellness tourism seekers.
“Through this Japan K-Tourism Roadshow, we were able to effectively communicate Daejeon’s competitiveness in K-beauty and wellness tourism to Japan’s core inbound market,” said Kim Yong-won, CEO of Daejeon Tourism Organization. “We will continue to expand efforts to attract Japanese tourists by leveraging tourism accessibility linked to Cheongju Airport and pursue global branding of Daejeon-style beauty and wellness tourism.”
Based on the results of this roadshow, Daejeon Tourism Organization plans to pursue joint product development with local Japanese travel agencies, expand Korea visit products linked to Cheongju Airport, and enhance Daejeon’s representative festivals and experiential beauty and wellness tourism products.
AloJapan.com