Aardman has announced the appointment of CAA Brand Management, the licensing and consumer products division of leading entertainment and sports agency Creative Artists Agency (CAA) to handle our brand licensing, partnerships, live experiences and promotions programme in Japan and across the territories of China, Taiwan, Hong Kong and Macau, effective 1st April.
The appointment reflects Aardman’s growing ambition in Asia; building on the strong awareness and increasing popularity of our brands, Shaun the Sheep and Wallace & Gromit, across the market.
CAA Brand Management, a premier brand development and management business, brings a wealth of experience across a wide range of sectors and services. The agency will oversee Aardman’s entire brand licensing business in these major territories, providing guidance on local brand strategies across consumer products, digital and live events. The partnership will drive growth with new and untapped audiences and deepen existing engagement through a fan-focused strategy rooted in high-quality content, products and experiences. The appointment will strengthen Aardman’s presence in Asia whilst enhancing services and support for key licensing partners as well as attract new licensees to partner with its family of brands.
AloJapan.com