Today’s travellers want more out of their trips. More purpose. More authenticity. More connection. They’re wary of the dangers posed by over-tourism. They’re less likely to follow algorithms, and more likely to champion sustainability. And in a world over-reliant on smartphones, the modern traveller wants to be in the moment. They want more — and the travel industry is adapting to meet that demand, as this series explores.
Updated: 20 Mar, 2026
AloJapan.com