NBA STORE SONG: New York City

NBA STORE SONG: New York City

Inside NBA STORE New York City — I Made a Song

This video opens inside the iconic NBA Store in New York City with a custom hip-hop song I wrote and performed entirely about the store itself. As the lyrics play, you’ll see real in-store footage synced to the bars — jerseys, jackets, cards, memorabilia, and larger-than-life moments from NBA history brought to life. From Michael Jordan jerseys and Mitchell & Ness throwbacks to rare autographed pieces and actual price tags, the song captures what it feels like to walk into a basketball fan’s dream and completely lose track of your wallet.

After the song, the video shifts into a full POV walkthrough of the NBA Store on 5th Avenue, filmed in 2026. This massive three-level flagship is one of the most impressive sports retail spaces in New York City, blending basketball history, modern stars, fashion, and collectibles under one roof. You’ll see walls of Michael Jordan jerseys spanning Bulls, North Carolina, and All-Star editions, along with a deep dive into the latest NBA Topps trading cards, including the new releases featuring Cooper Flagg. Sneakers from Nike and Air Jordan line the displays, alongside jerseys from today’s biggest stars like LeBron James, Steph Curry, Giannis Antetokounmpo, Nikola Jokić, Luka Dončić, Jayson Tatum, Kevin Durant, Joel Embiid, Shai Gilgeous-Alexander, Anthony Edwards, Victor Wembanyama, Devin Booker, Jimmy Butler, Ja Morant, and Kawhi Leonard.

The throwback section is stacked with classic Mitchell & Ness jerseys from legends across eras, including Dennis Rodman, Patrick Ewing, Shaquille O’Neal, Larry Bird, Tracy McGrady, Vince Carter, Carmelo Anthony, John Starks, Allen Iverson, Paul Pierce, Magic Johnson, Shawn Kemp, Karl Malone, Penny Hardaway, Grant Hill, and early-career LeBron James. There’s also a strong New York Knicks presence with gear featuring Jalen Brunson, Karl-Anthony Towns, Josh Hart, and Mikal Bridges, plus Starter parka jackets, New Era 59FIFTY hats for every team, and an exclusive A Bathing Ape collaboration with jackets, shirts, and jerseys.

One of the highlights of the walkthrough is the memorabilia section, where museum-level displays feature autographed Michael Jordan jerseys, signed Air Jordan 1s, and game-worn sneakers from legends like Kobe Bryant, Yao Ming, Dwyane Wade, Dominique Wilkins, Shaquille O’Neal, Russell Westbrook, and Steph Curry. You’ll also spot NBA Funko POP figures, a full kids section with youth jerseys and baby onesies, and unexpected details like basketballs lining the ceiling throughout the store.

Whether you’re a lifelong NBA fan, a sneakerhead, a collector, or just someone who loves basketball culture, the NBA Store is a must-visit stop when you’re in New York City—especially during the holidays. This is Ambient New York. Let me know in the comments: if you had a million dollars, what would you buy first? And what would you like to see next?

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