Japan to quantify companies’ forest conservation efforts

However, since it takes around 50 years to grow trees to a usable timber size, participation has been higher among local governments than private companies.

Under the program this year, the agency will conduct an environmental contribution assessment to show how much participating companies contribute to forest conservation. It will quantify the contributions in terms of water storage in forests, preventing sediment runoff and absorbing carbon dioxide.

Companies are increasingly expected to balance their business activities with environmental protection, making their contributions to forest conservation a potential selling point.