Travel & Leisure

Company aims to win over Southeast Asian travelers amid tourism boom

20251106N Banyan

The Banyan Tree Higashiyama Kyoto. International hotel and resort groups are increasing their presence in Japan. (Banyan Group)

KENYA AKAMA

November 7, 2025 03:45 JST

BANGKOK — Southeast Asian resort operator Banyan Group plans to back a fund of up to 20 billion yen ($130 million) to breathe new life into hotels and traditional inns in Japan, its founder says, part of a bid to draw in international tourists.

AloJapan.com