The manga Frieren: Beyond Journey’s End, written by Kanehito Yamada and illustrated by Tsukasa Abe, has surpassed 32 million copies worldwide. To celebrate, MADHOUSE, the studio behind the anime adaptation, will host a POP UP SHOP titled “Frieren of the Butterflies” in Tokyo and Osaka starting December 5, 2025. The event will feature new watercolor-style visuals and exclusive merchandise based on the popular fantasy series.
Quick Summary
・ Frieren: Beyond Journey’s End has reached 32 million copies worldwide.
・ MADHOUSE will host a POP UP SHOP in Tokyo and Osaka starting December 2025.
・ Animator Ayaka Minoshima created a new watercolor-style visual featuring the main characters.
・ Shoppers will receive one of six special postcards for every 2,200 yen spent on new items.
・ The anime’s second season is set to premiere in January 2026, covering Chapter 61 onward.
Visual of the TV Anime Frieren: Beyond Journey’s Season2 (C) Kanehito Yamada, Tsukasa Abe / Shogakukan / Frieren: Beyond Journey’s End Production Committee
The special POP UP SHOP – Frieren of the Butterflies will be held in Tokyo and Osaka, featuring new watercolor-style visuals by animator Ayaka Minoshima. (C) Kanehito Yamada, Tsukasa Abe / Shogakukan / Frieren: Beyond Journey’s End Production Committee
When Will the Frieren: Beyond Journey’s End POP UP Shop Be Held?
MADHOUSE has announced a special POP UP SHOP inspired by Frieren: Beyond Journey’s End, titled “Frieren of the Butterflies.” The event will take place in Tokyo at the Shinjuku Marui Annex 2F event space from December 5 to 14, 2025, followed by an Osaka venue at Namba Marui 5F from December 26, 2025, to January 11, 2026. Fans can enjoy newly illustrated visuals, original merchandise, and special limited-edition postcards distributed with purchases. The event celebrates the series’ worldwide milestone of over 32 million copies in circulation.
The special POP UP SHOP – Frieren of the Butterflies will be held in Tokyo and Osaka, featuring new watercolor-style visuals by animator Ayaka Minoshima. (C) Kanehito Yamada, Tsukasa Abe / Shogakukan / Frieren: Beyond Journey’s End Production Committee
Visuals and Merchandise at the Frieren: Beyond Journey’s End POP UP Shop
The POP UP SHOP’s key visual, drawn by animator Ayaka Minoshima, presents a delicate watercolor-like depiction of the main cast — Frieren, Fern, Stark, Himmel, Heiter, and Eisen — each surrounded by butterflies. The artwork embodies a serene and reflective tone, evoking the emotional essence of the series. A range of original items using this artwork will be available for purchase. In addition, customers who spend at least 2,200 yen (tax included) on new merchandise will receive one of six limited-edition postcards featuring Minoshima’s special illustration. These event-exclusive goods highlight MADHOUSE’s craftsmanship and the story’s enduring popularity.
The special POP UP SHOP – Frieren of the Butterflies will be held in Tokyo and Osaka, featuring new watercolor-style visuals by animator Ayaka Minoshima. (C) Kanehito Yamada, Tsukasa Abe / Shogakukan / Frieren: Beyond Journey’s End Production Committee
About Frieren: Beyond Journey’s End and Its Story
Frieren: Beyond Journey’s End is a fantasy manga that explores life after victory. It begins where most stories end — after the hero’s party has already defeated the Demon King. The immortal elf mage Frieren, who journeyed with the hero Himmel and his companions, continues her travels in a world changed by time. Accompanied by new allies Fern and Stark, she learns the meaning of mortality and memory. Known for its emotional storytelling and introspective tone, the manga won the Manga Taisho 2021 and has inspired a successful anime adaptation by MADHOUSE.
Visual of the Manga Frieren: Beyond Journey’s End (C) Kanehito Yamada, Tsukasa Abe / Shogakukan
Anime Adaptation and Upcoming Second Season
The first season of Frieren: Beyond Journey’s End aired from September 2023 to March 2024, concluding as Frieren, Fern, and Stark approached their destination — the resting place of souls, Aureole. The upcoming second season, slated to premiere in January 2026, will adapt the story from Chapter 61 of Volume 7 onward. Fans can expect a continuation of the series’ emotional journey and philosophical themes, further enhanced by MADHOUSE’s refined animation and worldbuilding.
FAQ
Q1: How many copies has Frieren: Beyond Journey’s End sold worldwide?
A1: The manga has surpassed 32 million copies in circulation worldwide.
Q2: When and where will the POP UP SHOP be held?
A2: The event runs from December 5–14, 2025, in Tokyo and December 26, 2025–January 11, 2026, in Osaka.
Q3: Who created the special visual for the event?
A3: The illustration was drawn by animator Ayaka Minoshima, known for her work on the anime series.
Q4: What special gifts are available for shoppers?
A4: Customers who spend 2,200 yen on new items will receive one of six postcards featuring Minoshima’s exclusive artwork.
Q5: When will the second season of the anime premiere?
A5: Season 2 of the anime will air in January 2026, continuing from Chapter 61 of the manga.
Source : ORICON NEWS
AloJapan.com