Japan travel sector cashes in on Indian tourist rush during Diwali

Travel & Leisure

Businesses offer vegetarian meals and other options as visitor numbers grow

Sweta, second from right, visited Tokyo’s Asakusa district with her family. (Photo by Aline Sauvegrain Tanabe)

ALINE SAUVEGRAIN TANABE

November 5, 2025 02:07 JST

TOKYO — Japanese hospitality businesses are increasingly targeting a growing number of Indian tourists, looking to capture demand from the rush of visitors during the Diwali holiday by hiring Indian staff and offering vegetarian meals.