why don’t most foreigners like cute stuff?

This is an excerpt from this GRAMMY article.

As a Filipino male, 31, with a physique slightly smaller than Ma Dong Seok, who is my role model because he likes being cute, am confused.

it keeps bugging me why most foreigners embrace the cool idol groups. I'm not saying I don't like cool idol groups, I'm just annoyed when they skip a cute group from stanning or immersing to their visuals and fan service, even if that cute group releases bangers over bangers.

As stated in the article, despite Cutie Street, Fruits Zipper, and AiScream making waves, them being cute refrain foreigners from stanning them and only treat their music as Tiktok backgrounds, or like in most cases, associated with meme comments like "making sure my homies left before playing this in my car" or "can't let the gang i'm into this fr" like they get embarassed if they get caught liking this stuff.

as a muscle dude who grew up normal with liking cute stuff, am confused.

any pyschology students here?
what's the difference between Japanese men and some foreigners like me vs most foreign men and also women?

thanks!

—from a ME:I, IS:SUE, Equal Love, Cutie Street and Candy Tune stan