Another bumper rise in Australian visitor figures to Japan

Australian visitor numbers to Japan are up yet again, with September figures reflecting a steady rise in demand and a growing passion for the Land of the Rising Sun.

In September 2025, Japan National Tourism Organization (JNTO) reports another bumper month of growth in 96,600 Australians visited Japan – a 12.8 per cent increase from 85,667 in September 2024.

Year-to-date arrivals have also risen 18.5 per cent, with 755,200 Australians travelling to Japan so far this year compared to 637,273 over the same period in 2024.

“The steady growth in visitor numbers shows that Japan remains a top choice for Australians seeking a variety of travel experiences. From adventure and outdoor activities to cultural discoveries, food, wellness, and design,” JNTO media & marketing manager, Andrew Coombs, said.

“We’re also seeing growing interest in regional and seasonal travel, as repeat visitors continue to explore more of what Japan has to offer.”