Tiffcom Chiefs Talk Co-production, Japan’s Booming Content Biz & Accessing Japanese IP

Taking place at the same time as Tokyo International Film Festival, the Tiffcom contents market complements the festival’s mission to encourage international exchange but through its more business-oriented focus on international co-production and the globalization of Japanese IP.

Since it returned as a physical event after the pandemic in 2023, the market has steadily expanded its activities beyond traditional sales booths to also include pitching contests, a projects market, networking opportunities and a packed seminar schedule covering a wider range of topics. Last year the market drew more than 4,088 participants, with 42% coming from outside Japan.

“According to post event surveys, around 80% of participants said they found new business partners at Tiffcom, demonstrating its growing value as a networking platform,” says Tiffcom CEO Yasushi Shiina.

“This year we’re going to continue our focus on international co-production and global collaboration, while placing stronger emphasis on connecting Japanese IP with overseas partners.