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The Ricoh GR IV is off to an impressive start. Following its highly anticipated release last month, Ricoh’s latest premium compact camera has made a “spectacular debut” in Japan, topping Map Camera’s September sales charts.
According to the retailer, the Ricoh GR IV ranked first overall, ahead of the newly launched Fujifilm X-M5 and X-E5 mirrorless cameras, which placed second and third, respectively. The four-year-old GR IIIx still managed to secure fourth place, while the Canon EOS R6 Mark II and Sony a7C II rounded out the top five in a tie.
Although Map Camera’s sales charts represent a smaller slice of the market, they’re widely regarded as a bellwether for broader consumer trends in Japan — often hinting at what’s gaining traction worldwide. The buzz surrounding the GR IV’s launch clearly helped drive strong early demand.
Strong Demand Despite the Price Hike
The Ricoh GR IV lands squarely in first place in Japanese sales charts.
Anticipation for the GR IV had been building for months before release. Ricoh refined the formula that made the GR III series so successful, improving startup time, refining ergonomics, and introducing a redesigned lens — all while keeping the camera compact and discreet.
However, not everyone was happy with the price jump. The GR IV debuted at $1,500, a sharp increase over the GR III’s $900 launch price. Some critics questioned whether the upgrades justified the cost, but Japanese consumers didn’t seem deterred.
Map Camera reported that pre-orders sold out almost immediately, and the retailer has temporarily stopped accepting new orders until Ricoh can restock. The company even warned that demand may exceed supply, echoing the shortages seen with the GR III when it launched in 2019.
Where to Buy the Ricoh GR IV
For U.S. customers, the Ricoh GR IV is available now at B&H Photo for $1,496.95. Stock remains extremely limited, and orders are being fulfilled on a first-come, first-served basis.
If the early sales numbers are any indication, the Ricoh GR IV is shaping up to be another cult favorite among street and travel photographers — despite its premium price tag.
AloJapan.com