The matcha boom shows no signs of slowing down. From matcha lattes to ice cream and cheesecakes, the vibrant green powder has become a global fad, dominating the social media landscape and cafes around the world.
The number of people overseas buying and consuming matcha has soared over the last year, and the increase in demand, coupled with production shortages in the face of global warming and aging producers, has resulted in a matcha drought.
AloJapan.com