Why Japan is talking about smell harassment, or ‘Sumehara’, at work

In Japan, a unique workplace concern has gained attention in recent years ‘Sumehara’, short for smell harassment. The term refers to situations where an individual’s strong body odor, cigarette smell, heavy perfume, or even unwashed clothes create discomfort for colleagues and others in close environments.

WHAT IS SUMEHARA?

‘Sumehara’ combines sumeru (smell) and harassment. It highlights how certain scents, whether natural or artificial, can cross into being socially intrusive. Unlike loud talking or other visible disruptions, smell is subtle but unavoidable, making it harder for people to escape in closed spaces like offices, trains, or classrooms.

Japan is known for its emphasis on hygiene, politeness, and maintaining harmony. With more people working in open-plan offices and commuting on crowded trains, sensitivity to personal scent has grown. Surveys have shown that many employees, especially younger ones, feel uncomfortable pointing out smell issues directly, giving rise to discussions on workplace etiquette.

TYPES OF SMELLS CONSIDERED HARASSMENT

Body odor from sweat or poor hygiene

Cigarette smoke lingering on clothes

Strong perfumes or colognes

Food smells sticking to hair or outfits after meals

HOW COMPANIES AND SOCIETY ARE RESPONDING

Some companies in Japan have introduced awareness campaigns, asking employees to be mindful of deodorant use, smoking habits, and fragrance choices. There are even products and services designed to combat unwanted odors, ranging from odor-neutralizing sprays to workplace guidelines.

In Japanese culture, being considerate of others is highly valued. Smell harassment isn’t just about personal preference; it ties into the broader idea of not disturbing group harmony. That’s why the topic has been discussed seriously in the media, offices, and social spaces.

While the term ‘Sumehara’ is unique to Japan, the idea isn’t. Many workplaces worldwide face similar challenges, though they may not label them as harassment. Japan’s approach shows how cultural norms shape the way societies define and respond to everyday issues like scent.

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Published By:

Chaitanya Dhawan

Published On:

Sep 30, 2025