Japan’s Saizeriya aims for 1,000 restaurants in deflation-hit China

Retail

Operator of Sushiro conveyer belt sushi chain also looks to accelerate openings

Japan’s Saizeriya restaurant chain is gaining traction in China with low-priced dishes. (Photo by Mizuho Miyazaki)

HIDEKI SHINOHARA

September 22, 2025 04:15 JST

TOKYO — Japanese restaurant chain Saizeriya, known for low-priced Italian fare, plans to double its locations in China to around 1,000 by 2035 as consumers there seek cheaper options amid growing deflationary pressures.