Warner Bros has expanded its Harry Potter retail portfolio with the launch of a new store in Harajuku, Tokyo.
The shop joins existing locations in London, New York, Chicago and its Studio Tour shops in London and Tokyo. Inspired by the series’ Forbidden Forest, the Harajuku store will span two floors, blending retail with F&B.
The ground floor will offer apparel, plush toys, mugs and household items, along with a ‘House Pride’ section featuring merchandise from all four Hogwarts houses: Gryffindor, Slytherin, Hufflepuff and Ravenclaw.
Meanwhile, the second floor will feature a wand counter where visitors can choose their own wand, as well as a Honeydukes-inspired space with Chocolate Frogs, Bertie Bott’s Every-Flavour Beans and themed photo opportunities.
Finally, a Butterbeer Bar will provide themed food and beverages, including the Harajuku-exclusive Buckbeak Bun Pizza Flavour.
AloJapan.com