In Sydney, celebrity chef and television host Adam Liaw performed a live cooking demonstration of gyudon, while offering his personal insights into Tokyo’s “ever-evolving” culinary culture. In Melbourne, guests were treated to a captivating taiko drumming performance by Wadaiko Rindo, showcasing the richness and energy of Tokyo’s cultural landscape.
The timing of the events aligns with a significant increase in Australian travel to Japan. In 2024, 920,200 Australians visited Japan – a 50.1% increase from the previous year. The momentum continues in 2025, with 567,200 Australians arriving in the first half of the year alone, marking a 22.8% rise over the same period in 2024.
“This delegation reflects Tokyo’s strong commitment to the Australian market, and we’re thrilled to see such enthusiastic engagement from the local travel trade and positive connections being forged,” said Alison Roberts-Brown, Tokyo Tourism Representative in Australia.
To further support the trade, Tokyo’s tourism office in Sydney is running a promotion via its recently relaunched Tokyo Tourism Expert platform. Travel professionals who complete the program before 12 December 2025 will go into the draw to win a trip to Tokyo, with many other prizes also up for grabs.
AloJapan.com