VERDY SUMMER: Cult multibrand retailer Dover Street Market on Friday kicked off its fall 2025 roster with a summer gift shop pop-up in partnership with Japanese artist Verdy, a close collaborator to leading cultural figures such as Pharrell Williams and Nigo.
Marking his debut in London, the productive graphic artist prepared a lineup of limited-edition collaborations to be released throughout August in a three-part drop.
On Friday, a long line formed outside the retailer’s store in Piccadilly as fans of Verdy were eager to buy the co-branded T-shirts featuring Vick, the artist’s signature panda-rabbit cartoon character, a giant plush of his more recent character Visty — created during the COVID-19 pandemic to bring joy — and items from Verdy’s label Girls Don’t Cry and Wasted Youth.
Dover Street Market x Verdy gift shop pop-up.
Courtesy of Dover Street Market
The upcoming drops will include rare collectibles such as a soft vinyl version of Visty wearing a DSM white T-shirt, a New Balance x VK Design x DSM three-way collab sneaker, a Beats by Dre speaker holder and Nike vintage soccer jerseys reworked by Verdy for DSM.
The artist said he felt blessed and lucky to bring his world to London through Dover Street Market, a retailer conceived by Rei Kawakubo and Adrian Joffe.
He added that the items in the lineup represents things he naturally gravitates toward at the moment and was created based on his feelings and emotions.
In recent years, the artist has amassed a global following, especially within the streetwear community, thanks to endorsements from major pop icons such as A$AP Rocky, BTS member J Hope and rapper Central Cee.
Verdy posing in front of a wall of co-branded T-shirts at Dover Street Market in London.
Courtesy of Dover Street Market/ James D. Kelly
Earlier this year Guess Jeans unveiled a creative partnership with Verdy as the brand looked to strengthen its presence in Japan. Last year he was named a creative partner at Nigo’s own label Human Made.
Verdy has also worked with companies such as Nike, Levi’s, Instagram, Coachella and McDonald’s China on a project titled the “Best Friends Forever” campaign that included a capsule collection, exhibition and large-scale sculptures across a network of more than 5,000 stores around China.
He has also served as an artistic director for ComplexCon Long Beach 2022, ComplexCon Hong Kong 2024, and for Blackpink’s “Born Pink” tour, which ended in 2023.
AloJapan.com