“When we built the venue, it was important to us to keep The Red Way at the heart of the development. Sustainability was a top priority,” Masakazu added.
“The construction methods, building materials and even the chips used on the artificial turf pitches are all naturally sourced, with sustainability considered in every detail. Since the completion of the facility, we have also been actively engaged in community contribution activities.
“These efforts have been recognized by the British Embassy in Japan, which adopted our activities as part of the MUSUBI Initiative. Through such efforts, we are striving to embody The Red Way here in Japan, even though we are far from Liverpool.”
That’s a fact not lost on LFC’s director of impact, Rishi Jain, who himself will visit the venue this week and will be given a guided tour by Masakazu.
Creating a lasting LFC legacy in Japan
Completing the building of the purpose-built venue was the latest step in what has been an incredible success story for LFC International Academy Japan.
Since opening in 2014, it’s estimated that more than 7,500 youngsters have passed through its doors, giving them an authentic LFC experience in Japan.
Globally, LFC International Academy strives to be a world leader in the development of children through football, delivering the greatest possible impact through the power of Liverpool FC.
By implementing the club’s coaching methodologies at International Academies around the world, living to its core values and developing children on and off the pitch, LFC is brought to life for children who may never get the opportunity to visit Liverpool themselves.
For Masakazu, these are key aspects of why LFC International Academy Japan has experienced the success it has.
AloJapan.com