Japanese makeup label Addiction Tokyo will cease its US operations two years after entering the market, the brand announced in an Instagram post on Thursday.
“After an incredible journey in the US, we’ve made the difficult decision to wind down our operations here,” read the post shared from the @addictiontokyo.us account. “Addiction Tokyo will continue to thrive globally — and especially in our home, Japan — where our passion for artistry and beauty remains as bold as ever.” Products will be available on the brand’s direct-to-consumer website until September 30.
The makeup artistry label launched in the US via its direct-to-consumer website and a Bloomingdale’s pop-up in September 2023, as its owner, Japan’s Kosé Corporation, broadcast plans to quadruple its Americas business by 2026. 65 percent of the company’s net sales come from Japan, where its portfolio brands like luxury skincare line Decorté and prestige multicategory label Sekkisei are popular, and the company maintains smaller but significant markets in greater Asia and North America.
Known for its expressive masstige cosmetics range, especially its finely-milled eyeshadows, Addiction Tokyo was founded in 2009 by the mononymous artist Ayako. In 2019, the brand appointed Kanako Takase as its creative director. It’s stocked at beauty specialty stores and department store counters in Japan, Korea, Taiwan and Hong Kong.
In 2014, Kosé also acquired the US cosmetics brand Tarte, which comprises the bulk of the company’s makeup business in North America. That business saw an overall 9 percent sales decrease driven by Tarte’s exposure to tariffs and poor in-store sales, according to the company’s first quarter 2025 earnings released on May 13.
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AloJapan.com