¥100M Luxurious Bus to Hidden Japan – Is It REALLY Worth It?!

This is my second time joining the Setouchi Yui Prima Olivia luxury bus tour, and as a local living in Japan, it completely changed the way I see travel. On Route #5, we left Imabari in Ehime Prefecture, crossed through the breathtaking Iya Valley, braved the iconic Kazurabashi vine bridge.

From the towering mountains of Shikoku to hands-on Sanuki udon-making in Takamatsu, Kagawa, this route showed me a side of Japan that’s often overlooked.

🚌 This 6-day tour lets you join or leave whenever you want, and each route costs ¥63,000. It’s not your usual bus—it’s a ¥100 million ride designed by Eiji Mitooka, the creative mind behind Japan’s luxury trains.

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