Pan Pacific Hotels Group (PPHG) is expanding its footprint in Japan with the signing of a strategic partnership with Tokyu Hotels that will result in its first Kyoto property. The Hotel Higashiyama Kyoto Tokyu, A Pan Pacific Hotel will join the PPHG portfolio come January 2025.
The 143-room hotel, which recently celebrated its second anniversary, features a design that draws inspiration from the calming flow of the nearby Shirakawa River. Its location allows hotel guests to enjoy easy access to many local attractions.
The Hotel Higashiyama Kyoto Tokyu, A Pan Pacific Hotel will join the Pan Pacific Hotels Group portfolio in 2025
PPHG has an existing partnership with Tokyu Hotels through Bellustar Tokyo, A Pan Pacific Hotel and Hotel Groove Shinjuku, A Parkroyal Hotel, both located in Shinjuku, Tokyo.
Jun Murai, representative director and president, Tokyu Hotels & Resorts Co., said: “We are very pleased to be partnering with Pan Pacific Hotels Group for the third property, following the two hotels that opened in Tokyu Kabukicho Tower last year. We feel that the core values and vision of Pan Pacific Hotels Group align closely with our company’s purpose and philosophy, and by combining the strengths of both companies, we will be able to develop an even better brand for our guests and the local community.”
Murai added that the partnership would allow The Hotel Higashiyama Kyoto Tokyu, A Pan Pacific Hotel to offer a wider welcome to the world and introduce the charms of Kyoto to more travellers.
Choe Peng Sum, chief executive officer of PPHG, underlined the strong tourism potential of Japan. He said: “JNTO recently announced that visitor arrivals into Japan from January to June 2024 increased by 65.9 per cent to 17.8 million over the same period last year, with the monthly figure for June 2024 hitting an all-time high of 3.14 million.”
He added that Kyoto itself was “consistently ranked within the top five most visited cities in Japan”.
AloJapan.com