Cream soda at the Princess Cafe, life is good!

Known for “Kurashiki Bikan Chiku Area” (Bikan Historical Quarter), Kurashiki in Okayama Prefecture is one of the most well-preserved cities in Japan. Do you know the fact that Kurashiki is the birthplace of the domestic jeans industry that has produced Japanese jeans for the first time? Kurashiki has many famous denim brands such as “KOJIMA GENES”, “JAPAN BLUE JEANS”, “Betty Smith”, and “MOMOTARO JEANS”. In Kurashiki Bikan Chiku Area, there is a shopping alley called “Kurashiki Denim Street” with Japanese denim brands gathering along. It was opened in 2014 and 1000 items from Okayama’s world-famous denim brands are available.