Apgujeong-dong(압구정동) is a ward of Gangnam-gu in Seoul, South Korea. It is considered one of the wealthiest neighborhoods in South Korea. It is an upmarket residential, fashion, shopping, and educational area.
The area is filled with upscale department stores, shops, boutiques, hagwons, cafes and restaurants. Two main department stores, Hyundai Department Store and Galleria Department Store, are located in this area with both being Flagship Stores.
Apgujeong Rodeo Street is located opposite the Galleria Department Store, with shops of local and international designers.
The registered official headquarters of K-pop entertainment agency S.M. Entertainment is located in the eastern side, although company moved their offices to Cheongdam-dong in 2012. The building was renovated and became Global Artist Training Center for SM Entertainment trainees in 2013, until it was renamed as SM Entertainment Celebrity Center in 2017.
This area is also known for its many plastic surgery clinics.