KitKat -அ என்னடா பண்ணி வச்சிருக்கிங்க#shorts #youtubeshorts #kitkat #chocolate #japan#viral

KitKat -அ என்னடா பண்ணி வச்சிருக்கிங்க#shorts #youtubeshorts #kitkat #chocolate #japan#viral

Kit Kats were initially introduced to Japan in 1973, over 50 years after they were first invented in England by British confectioner Rowntree. Present-day, Kit Kat is owned by Nestle. In 2004, Kit Kat launched its ever-so-famous green tea flavored Kit Kat in Japan, and was soon followed by a slew of seasonal, regional, and limited-time flavors. In 2014, Kit Kat actually took the top selling sales position from Japan’s reigning number one confectionary company, Meiji.

It wasn’t until 2000 Nestle Japan began experimenting with flavors to create Kit Kats that would suit local tastes. Thus the Japanese Kit Kat was born with the introduction of the strawberry flavored Kit Kat. Hokkaido acted as the test market for the initial release of the strawberry Kit Kat. Luckily for Nestle Japan their release date serendipitously aligned with the start of strawberry season.

Because of the success of the strawberry Kit Kat in Hokkaido, Nestle Japan conducted a test market. They found that the strawberry Kit Kat wasn’t just popular with Japanese locals but also with tourists visiting from abroad. As a result they began to develop flavors of Kit Kats that represented regional specialty foods, which could be purchased as omiyage. Omiyage are specially packaged food souvenirs that are purchased by travelers to give to friends and family. In Hiroshima you’ll find a Kit Kat flavored after momiji manju, a steamed maple leaf shaped cake. Okinawa is famous for its purple sweet potatoes, so many souvenir shops will display beni-imo (purple sweet potato) Kit Kats.

Source – bokksu blog by Fiona Cheung