Awa odori is the most popular Japanese Dance festival for sure! 12-15 August every year, this Matsuri is performed throughout Tokushima city central area! The video is from last year, 2022.
I tripped from Kobe to Tokushima (1day) and introduced the journey as well 🙂

I also did the Awa-odori live streaming on Facebook.
https://fb.watch/eVrf__LWfW/
If you like please check this out too 🙂

The Awa Odori dance has a 400-year history and is known throughout the world. There are many theories about its origin.
It is said that the dance began to flourish when Hachisuka Iemasa, the founder of the Tokushima domain, arrived in Tokushima in 1586 (Tensho 14) and accumulated wealth from indigo, salt, and other products.
Awa Odori became a popular entertainment for the people, and especially after World War II, it developed remarkably as a symbol of the reconstruction of the city.
Through this history, Awa Odori has become known throughout the world as one of Japan’s representative traditional performing arts.
The current Awa Odori is held throughout Tokushima Prefecture, starting with the Naruto City Awa Odori held on August 9 every year, but the most lively is the Tokushima City Awa Odori held for four days from August 12 to August 15 every year.

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