Devastated by the Tōhoku earthquake and tsunami in 2011, the city of Kamaishi has come together to rebuild over the past eight years. In 2019 Kamaishi was awarded the honor of being a host city for the largest rugby tournament in the world. With a new spotlight on their city, the people of Kamaishi are turning to tourism as a way to further revitalize the city, share their culture and traditions, and make connections with guests from across the world.
One major way they’re able to do that is by tapping into Airbnb’s global network of travelers. Over the course of the tournament, Airbnb guest arrivals around Kamaishi increased by 180%*.
*Internal Stays guest arrival data for Iwate Prefecture, Sept. 2019 – Nov. 2019 vs. Sept. 2018 – Nov. 2018
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1 Comment
I have stayed in Kamaishi three different times since 2016, and stayed at the Airbnb featured in the beginning. Absolutely the best hosts, with their adorable little Papillon dog, Sally. I was there in the winter of 2019, and we were warm and very comfortable. The inn is only a short 3 block walk to the ¥100 sushi restaurant, a great world class bakery, the life-saving 7-11 and Lawson convenience stores, a very good supermarket, and the fabulous 2nd Street resale/thrift store. I'm planning to go back as soon as the CO19 insanity relents, and I will be staying here again.
The people of Kamaishi don't get a lot of tourists, but it is a beautiful area, with lovely friendly people and well worth a visit.