In this webinar, we explain the fundamentals of data management and how to leverage data across your hotel to increase profitability, collaboration and personalization. You will learn:
– The meaning of data science, algorithms and artificial intelligence.
– Benefits of guest data to operations, marketing and revenue management
– Tools and processes for integrating data across multiple sources
– How to use data to take the guesswork and emotion out of decision making
– How leveraging traveler data on the path to purchase to drive bookings
– How one hotel group uses data insights to drive the guest experience and profitability