The North American student and youth market for Europe is rebounding, and promising strong growth in the next two years. Pan-European in scope, is a vital sector. Important in itself, it acts as an introduction to Europe as a destination for a new generation of clients.
ETOA is organising, in collaboration with the Student & Youth Travel Association (SYTA), a webinar to look at the size and health of this sector. We will explore the worth of this market, how the product is sold and delivered, what the seasonal pattern looks like and how demand is evolving.