Looking, booking and travel patterns constantly change: what tools do destinations have to respond? From planning horizons to leisure/business mix, visitor spending power and choice of destination, real-time data is essential to inform decisions, adapt strategy and measure change.
In this webinar we see the latest numbers showing demand for travel, revealing new trends in behaviour across visitor types since the start of the pandemic. The panel discuss how innovation can be supported, and the role that technology can play in recovery. Innovation in business is leading to the repurposing of visitor flow management apps into identifying spaces where social distancing is possible. Safe travel is a multi-disciplinary challenge. Public/private collaboration can drive creative change, and Catalonia’s support of multi-sectoral tech clusters could also help. The panel give their view on all of these developments.
Hosted by Jorge Traver and Rachel Read from ETOA, in this expert discussion we are joined by three panellists to focus on the fast-changing environment for tourism.
Panellists:
Sara Pastor, Managing Director, Destinations, Adara
Anna Monjo, Clusters Projects Executive, Acció
Edgar Weggelaar, Congress Vice-President, TIS