#GSTC2016 Marketing Sustainable Tourism – Part 2, Niche Travel
Moderator: Dr. Xavier Font, Professor, University of Surrey, UK
Panelists:
• Mr. Willem Niemeijer, CEO, Yaana Ventures
• Mr. Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office
• Mr. Hyungseok Byeon, CEO, Travelers’MAP
#GSTC2016 Global Sustainable Tourism Conference in Suwon, Korea, 5-8 October 2016
2 Comments
I was expecting the answer of the first question about sustainable tourism as a niche makes money or not to be yes. As we continue to improve on tourism products and services at various tourism destinations, we continue to entices visitors and increase their loyalty to the destinations. As tourists loyalty increases they continue to visit because of continuous improvement, more money will be made.
Excellent presentation by Willem with pertinent examples on how to "give back" and disperse travellers to less touristy destinations. Well done. And for the record in France they have departments, not provinces 😉