The Sendai-Miyagi Destination Campaign runs from April 1 to June 30, 2013.
To show the whole nation and the world the charm of Sendai and Miyagi, the six regional JR companies and other tourism-related groups are joining together for a campaign taking place nationwide and beyond.

Sendai and Miyagi are waiting for you with hospitality, in smiles!

Tōhoku Revival Calendar article:

AloJapan.com