A long time ago, a woman who married a man from Shimada had to come to Shimada to live with him together. It was a Japanese tradition when a woman dressed up in a bridal kimono went to Oi shrine to pray for the safe delivery of children. This shrine enshrines the God of water. However, it was embarrassing for those women to show off their attire to the public, especially on the way back from the shrine.
The guards who protected Mikoshi Togyo (a Shinto ritual where portable shrine parades to pray for the happiness of people lining the path of the parade) felt sorry for the brides. They decided to put kimono obi of the symbol of brides on the wooden sword that the guards always wore. And the guards also prayed for the safe delivery of children for brides.
After that, the parents of brides who also cared about their daughters started bringing trousseau especially expensive obi from various places. Next, the merchant came to see those obi. This is how the parades began and go on nowadays. That was the beginning of this festival, and the reason why it is called obi matsuri. For over three hundred years people from Shimada were keeping the Obi Festival to pray for prosperity and safe delivery. This festival has been held 108 times since 1696, and in 2019 it will be its 109 anniversary.
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